An ROI (Return on Investment) Assessment

In a prior post, we looked at practical pros/cons of the USPS’ Every Door Direct Mail product (EDDM) as gleaned from our own experience.  Unlike most of the generic fodder that you will find on the web, we drawn upon actual feedback from presentment review and real customer interviews vs. typing up wishful blanket statements with from macro-level, powdered sugar

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A Benefits/Limitations Refresher for 2016

  As many of you know by now, the USPS’s well-established Every Door Direct Mail (EDDM) service grants direct postal customers significant postage discounts to send flat-sized cards to nearly every address in a specific geographic area.  It’s been 5 years now since the product was launched, so it’s worth checking in for an update. From its initial launch in

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