An ROI (Return on Investment) Assessment

In a prior post, we looked at practical pros/cons of the USPS’ Every Door Direct Mail product (EDDM) as gleaned from our own experience.  Unlike most of the generic fodder that you will find on the web, we drawn upon actual feedback from presentment review and real customer interviews vs. typing up wishful blanket statements with from macro-level, powdered sugar

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A Benefits/Limitations Refresher for 2016

  As many of you know by now, the USPS’s well-established Every Door Direct Mail (EDDM) service grants direct postal customers significant postage discounts to send flat-sized cards to nearly every address in a specific geographic area.  It’s been 5 years now since the product was launched, so it’s worth checking in for an update. From its initial launch in

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Getting started with EDDM using the USPS’ webpage

Getting started with "EDDM". Every Door Direct Mail (EDDM) is a service of the United States Postal Service (USPS).   EDDM allows you to market or advertise to every mailing address in any given area without the need to provide exact names or street addresses.  Because there is no requirement for postage permits or annual fees, EDDM marketing projects are less expensive and easier to manage,

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How Successful Landscapers Can Land Themselves More Customers

Because landscaping is, generally, a very large seasonal business, there’s a tendency to “rake in” as many customers as possible before their competition does. So what exactly is the best way for these types of businesses to seize as much of the market share as possible? It’s all about how a landscaping business plans and executes their marketing campaigns. Digging

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