Sean Griffin is the President and Owner of Cornerstone Services Inc. a mail house located in New Paltz, NY. Tel: (845) 255-5722 ex. 100 EMail: firstname.lastname@example.org
Every Door Direct Mail (EDDM) is a service of the United States Postal Service (USPS). EDDM allows you to market or advertise to every mailing address in any given area without the need to provide exact names or street addresses. Because there is no requirement for postage permits or annual fees, EDDM marketing projects are less expensive and easier to manage, especially for small businesses. In addition, postal service’s on line EDDM tools provide key household demographic information by delivery route such as income, number of residents aged 25-44, and the cost including each route in your EDDM mailing.
And EDDM is flexible because, you decide how your mail-pieces are created, what they say, and the specific postal routes and regions where your pieces will be delivered. If EDDM looks like a good fit to your business contact the EDDM professionals at Cornerstone Services. We will help you every step of the way with message development and graphic design for your mail piece, selecting the most effective sizes for your campaign, and selecting delivery target areas with the highest payback potential.
If you do not already have one, you will now need to create a UPS.com account. (There are several straight forward steps involved, not as complicated as it appears but worth the effort.) Go to: https://www.usps.com
Now that you’ve created your USPS.com account, you can get started with EDDM at the USPS following the steps below or contact us at the EDDM professionals for personal assistance. Caution, the EDDM process at USPS.com assumes you know and understand postal routes. The first time through will be a learning experience, but again its worth the effort to gain the EDDM advantages described at the top of this posting.
ROUTE: Underneath this column, lists the exact ZIP-code/route number. It differentiates one Carrier Route from another.
RESIDENTIAL: Underneath this column, lists the total number of residents within the specific Carrier Route.
TOTAL: This column shows the total number of people within the ZIP code, whether they are residential or business, or both.
AGE 25-44: This column shows the percentage of those people who are ages 25 to 44 within the specific ZIP code’s Carrier Route.
SIZE: This column shows the average amount of people per household within the specific ZIP code’s Carrier Route.
INCOME: This column shows the average income of the households within the specific ZIP code’s Carrier Route.
COST: Underneath this column, you are shown what it would cost you if you were to choose that specific ZIP code’s Carrier Route.
In the above example you selected to mail to the C-077 Carrier Route in the 23456 ZIP code where there are 943 Residential customers, 30% between the ages of 25 and 44 years old, an average of 3.3 people per address, with an average income of $64,850, that would cost you $165.02 to send EDDM cards to. A real advantage to the online EDDM Carrier Route selection process is that you can work backwards from a dollar amount, the money you have in your marketing budget devoted to direct mail, and get the most for the least by adding in various routes and zip codes to reach as many of your potential customers as you can afford. Always keep track of who you sent to as you will probably go back later and send EDDM cards to the Postal customers on the routes you did not send to the first time.
You will need to remember and do a few things before you’re done. Your upper limit per day is 5,000 pieces per “Presentment”. If you have over 5,000 going to the same place you will have to break out the remainder into a separate group. You will need to select a date when you want the EDDM cards to arrive and get sent out by the USPS. Print out and sign your Mailing Statement that the USPS will make ready for you. You will also print Facing Slips and make sure they are secured to the bundles of EDDM cards that are part of your Presentment (drop-off) to the Post Master of Post Office in the ZIP code you are sending to. It’s a lot of very important details that need to be taken care of, so you might want to leave it to the EDDM professionals. We will help you every step of the way in the process by designing and mailing your EDDM mail piece for you.
Thank you for reviewing our 2015 instructions for how to sign-up for EDDM with the USPS. Whether you wish to design, print and mail your own card — or contact us for assistance — we hope that our write-up has been useful. Please email us at email@example.com for a quote or call (845) 255-5722 to discuss any EDDM questions with us.